

Crystal Velvet Soft
Made from ultra-soft crystal velvet that’s gentle against even the most delicate skin. The plush support structure wraps your baby in just the right amount of support — steady but soft.

Just-Right Structure
No slouching, no toppling, no fuss. Wide padded base keeps them upright while plush sides cradle them in. Soft enough that they actually want to sit in it — structured enough to keep them safely upright.

Fully Washable Cover
Parenthood means constant spills and surprises. The full outer cover is completely washable on cold gentle cycle. Tested through 50+ cycles — cover holds shape and softness like new.
Join hundreds of parents who can finally exhale.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Saved my sanity in the walking phase. Wish I’d had it sooner.
She wears it like a backpack without a fight. Genuinely.
I exhale every time she goes near the table now.
The cushion has caught her twice this week already.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Quality is what surprised me most. Doesn’t feel cheap.
We have the lion. He calls it ‘mr roar’.
She doesn’t care she’s wearing it. That’s the win.
Best baby-shower gift I’ve given. Mum cried.
Honestly the only baby thing I’ve bought twice.
Designed for First Sit-Ups and First Foods
The character-themed plush support seat that actually feels like a hug. Built for the 6-18 month window of independent sitting, play, and first foods.
0%
Reported the seat let them put their baby down for 10+ minutes for the first time
0%
Said the soft plush was the difference vs rigid plastic seats
0%
Would recommend through the 6-12 month sit-up window
0%
Used it through weaning and first-foods sessions in the high chair
*Based on early customer feedback during launch. Verified review data will be added as it accumulates.

Their First Seat. Their Favourite Spot.
Every big milestone starts with a little support. The Baby Support Seat is the cosy, character-filled throne your little one deserves as they discover the world from a whole new angle.
Sitting up, bright-eyed, and ready for it all — without slouching, without toppling, without fuss. Just happy, upright little explorers.
Join Hundreds Of Happy Parents Like You!
100% Risk Free 30-Day Love It or Your Money Back
Try the Baby Support Seat completely risk-free. If it doesn’t fit your baby’s shape within 30 days, send it back for a full refund — no questions asked, even if used.
✨ Get Your Baby Support Seat at Launch Pricing Today … or Pay Full Price Tomorrow!
Don’t miss the launch window. Save 10% with code NB10 at checkout while we introduce the brand — this code goes away when we hit our first 500 orders.
FAQS
What age is the Support Seat for?
6+ months — from when sit-up practice starts through to confident independent sitting around 12-18 months. Plush wide-base design means it scales as your baby grows. Adult supervision always required.
Which character should I pick?
Four character designs: Rabbit, Cow, Dinosaur, and Squirrel. All identical in structure and softness — pick the one that fits your nursery palette or your baby’s vibe.
Can baby sleep in it?
No. Like all support seats, this is for awake supervised use only. Babies should sleep flat on their backs in their crib. Never leave baby unattended in the Support Seat.
How do I clean it?
The full outer cover removes via concealed zips and machine-washes on cold gentle cycle. Tested through 50+ wash cycles — cover holds shape and softness.
What age is the Head Back Protector for?
Designed for 6-24 months (approx. 11-28 lbs) — the cruise-and-tumble window when babies are learning to sit, crawl, pull-stand, and walk. Adjustable cross-chest straps fit a wide range across that age band. Always supervised wake-time wear; remove for sleep and unsupervised time.
What materials is it made from?
Soft plush exterior over a hollow-ring foam-core cushion designed to disperse impact across the whole plush. Outer cover is made from breathable, skin-friendly fabric and zips off entirely for machine wash. Inner padding stays dry. skin-friendly throughout.
What if my baby doesn't take to it or I don't love it?
30-day money-back guarantee, no questions asked — even if used. Just give it a wash first. Email us via the Contact page or DM @nobooboos on Instagram. Free worldwide shipping included on every order.