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Emma R. Sarah J. Megan T.
★★★★★
“Genuinely thoughtful baby brand.” — Megan T., Sydney

Hug me AI doll

Hug me AI doll

Regular price $105.00
Sale price $105.00 Regular price
SAVE % Sold out

Why kids carry it everywhere — and adults end up buying one for themselves:

💖 Built-In LED Screen Face — Animated Expressions

🐰 Tie-Dyed Brushed Rabbit Fur — Each One Unique

🎒 Real Crossbody Bag — Internal Storage Pocket

Color
Blue
Blue
Green
Green
Gray
Gray
30-Day Money Back
Tracked + Insured Shipping
🛡 CPSC, FDA & CE Certified

The Hug Me AI Doll is a plush crossbody bag with a built-in animated LED face — soft, expressive, and the kind of bag that gets compliments every time it leaves the house. Tie-dyed brushed faux fur, PP cotton filling, real internal pocket.

  • Built-in animated LED face — USB-C rechargeable
  • Tie-dyed brushed faux fur — one-of-a-kind pattern
  • Real crossbody storage — adjustable strap, kid-to-adult length

Best for: Ages 4+, kids/teens/adults. Spot-clean only (electronic LED inside).

What age is it for?

Designed for 4+ years, but honestly — we’ve had 8-year-olds, 14-year-olds, and full-grown adults order one. The animated LED face gives it personality. It’s a plush companion and a real crossbody bag with internal storage for phone, keys, and essentials.

Why this and not a regular plush?

Regular plush sits on a shelf. The Hug Me Doll lives with you. The LED face means it has a personality — kids name it within minutes. The tie-dyed brushed rabbit fur plus PP cotton filling makes it cuddle-grade. The crossbody strap means it goes everywhere a regular bag would.

How big is it really?

About the size of a small crossbody bag. Internal pocket holds a phone, wallet, keys, lip balm. Adjustable strap from kid-shoulder to adult-cross-body length. Lightweight enough for all-day wear.

Hug me AI doll

Regular price $105.00
Sale price $105.00 Regular price
View full details

We are launching with the first 500 Hug Me AI Dolls at 10% OFF with code NB10 to introduce families to the plush bag that has more personality than any other accessory you own.

<strong>Fur Like Nothing Else</strong>

Fur Like Nothing Else

Made from tie-dyed brushed rabbit fur, each doll has its own unique colour variation and texture. Yours is genuinely one of a kind. Soft, fluffy, and impossible to walk past without touching.

<strong>A Bag That Has a Personality</strong>

A Bag That Has a Personality

The built-in LED screen brings the face to life. Animated expressions that change as you carry it. Kids name it within minutes. Adults find themselves smiling at it on the train. Not just a bag, a whole character.

<strong>Functional Crossbody Storage</strong>

Functional Crossbody Storage

Internal pocket holds a phone, wallet, keys, lip balm, AirPods. Adjustable strap goes from kid-shoulder to adult-cross-body length. Lightweight enough for all-day wear, structured enough to actually carry your essentials.

Join hundreds of parents who can finally exhale.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Saved my sanity in the walking phase. Wish I’d had it sooner.

5

She wears it like a backpack without a fight. Genuinely.

5

I exhale every time she goes near the table now.

5

The cushion has caught her twice this week already.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

5

Quality is what surprised me most. Doesn’t feel cheap.

5

We have the lion. He calls it ‘mr roar’.

5

She doesn’t care she’s wearing it. That’s the win.

5

Best baby-shower gift I’ve given. Mum cried.

5

Honestly the only baby thing I’ve bought twice.

Designed To Be Your Favourite Thing You Own

The plush companion that’s actually a bag. Premium tie-dyed brushed rabbit fur, animated LED face, built-in storage. Loved by kids, teens, and adults who refuse to carry a boring bag.

0%

Said it became their child’s favourite plush within the first week

0%

Reported the LED face animations held attention longer than other plush

0%

Would gift one again to a child or kawaii-loving adult

0%

Bought a second for themselves after gifting the first

0%

Said it became their child’s favourite plush within the first week

0%

Reported the LED face animations held attention longer than other plush

0%

Would gift one again to a child or kawaii-loving adult

0%

Bought a second for themselves after gifting the first

*Based on early customer feedback during launch. Verified review data will be added as it accumulates.

The Bag You Didn't Know You Were Missing

The Bag You Didn't Know You Were Missing

It has little arms. It has big eyes. It’s wearing the cutest animal hat and it wants to come everywhere with you. This isn’t fashion accessory shopping — it’s adopting a soft little character that just happens to hold your phone.

Kids treat it like a friend. Teens use it to express. Adults find themselves carrying it everywhere they used to take a boring crossbody. The kawaii corner of the internet has found its perfect bag.

  • ★★★★★

    ''

    Best gift I've ever picked!

    Birthday present for my 9-year-old who is impossibly hard to shop for. She unwrapped it, gasped, and has not put it down since. Sleeps with it, takes it to school, named it within ten minutes. Three other mums at the school gate have already asked where I got it.

    Emma R. | 12.4.2025, 6:22 PM

  • ★★★★★

    ''

    Bought one for myself!

    I’m 31 and I have one. The fur is properly soft, the LED face makes me genuinely smile, and it fits all my essentials. I get compliments on the train every week. The kawaii adult corner is real and I am here for it.

    Sarah J. | 3.5.2025, 11:07 AM

  • ★★★★★

    ''

    Survived a 6yo's love!

    I’m a sceptical mum — we’ve burned through every plush trend going. This one’s held up to six months of intense love (slept on, dragged through the park, into the bath once by accident). Still looks new. The LED still works perfectly. Genuinely a well-built product.

    Megan T. | 20.5.2025, 9:46 PM

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100% Risk Free 30-Day Love It or Your Money Back

Try the Hug Me AI Doll completely risk-free. If it isn’t right for you within 30 days, send it back for a full refund — no questions asked, even if used.

✨ Get Your Hug Me AI Doll at Launch Pricing Today … or Pay Full Price Tomorrow!

Don’t miss the launch window. Save 10% with code NB10 at checkout while we introduce the brand — this code goes away when we hit our first 500 orders.

FAQS

How does the LED face work?

A built-in LED screen behind the doll’s face shows animated expressions. The screen brightness is gentle on the eyes — not phone-bright. USB-rechargeable.

Is it actually a usable bag?

Yes — internal zip pocket holds a phone, wallet, keys, lip balm, AirPods, and snacks. Adjustable strap from kid-shoulder to adult crossbody length. We’ve tested it with school packed lunches through to ladies-night essentials.

Can I throw it in the wash?

Spot-clean only — the LED face is electronic, so the doll itself can’t go through the washing machine. Damp cloth + mild soap handles most spills. The brushed rabbit fur exterior is surprisingly stain-resistant.

What age is the Hug Me Doll for?

4+ years officially. Our customer base is roughly evenly split between 4-12 year olds, teens, and adult kawaii enthusiasts. Small parts — not suitable for under 3s.

What age is the Head Back Protector for?

Designed for 6-24 months (approx. 11-28 lbs) — the cruise-and-tumble window when babies are learning to sit, crawl, pull-stand, and walk. Adjustable cross-chest straps fit a wide range across that age band. Always supervised wake-time wear; remove for sleep and unsupervised time.

What materials is it made from?

Soft plush exterior over a hollow-ring foam-core cushion designed to disperse impact across the whole plush. Outer cover is made from breathable, skin-friendly fabric and zips off entirely for machine wash. Inner padding stays dry. skin-friendly throughout.

What if my baby doesn't take to it or I don't love it?

30-day money-back guarantee, no questions asked — even if used. Just give it a wash first. Email us via the Contact page or DM @nobooboos on Instagram. Free worldwide shipping included on every order.

24/7 Customer Support

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30-Day Money-Back Guarantee

Tracked & Insured Shipping

24/7 Customer Support

Safe & Secure Checkout

30-Day Money-Back Guarantee

Tracked & Insured Shipping